Question Answer Essay Example | Topics and Well Written Essays - 500 words - 3

Question Answer - Essay Example They target both genders. Super bowl product category is beer, drinks, and snacks. Beer because its goes well with football. They can be able to get the latest brand and try it while watching the event. Snack is also a useful product for the case since they can take them while watching the game. Financial industry is not an adequate product category since people will be having fun, and they will not be having time for financial issues. Hence, they will not take it that serious. Autos too are not effect product since it runs all together in peoples mind (Hartmann and Klapper). Communications use some of the same purchase comparison metrics copy pretesting firms use, but gauges the ads effect on consumers who have seen them in the real world rather than forced viewing. The objective of the super bowl is to create product awareness to millions of people watching the event. There ads aims at reaching millions of people who are watching the game and make them join the new brand in the market by telling them about the positives of the product and the reason why they should not be left out. Direct sale cannot be the primary objective since it is not necessarily that the product will be brought at that particular time; it might take time before people can accept a new product. Active awareness means that the product has been on the market and as not been doing well hence trying to convince people that it is a real product. It will not be the place to convince them since you cannot convince them in a single day (Hartmann and Klapper). I do not think super bowl adverts are very efficient since it is one-day event, it will not capture people that much unlike TVs ads. In TV ads, people are repeated for sometimes making people know it better, hence want to try it. It is not effective too since its product category is limited to a particular product that go in line with the event hence it becomes bias. Creating brand awareness being primary